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#Extendedreality

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While participants saw benefits like improved focus and privacy, concerns around missing important information and isolation also emerged.
Our findings highlight the need for intuitive #XR ad-blocking controls and we provide guidelines for future content-blocking XR design.

👉 Read the full paper here: alexandria.unisg.ch/handle/20.

#AdBlocking #AugmentedReality #Advertising #DiminishedReality #AdBlock #ExtendedReality
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www.alexandria.unisg.chAd-Blocked Reality: Evaluating User Perceptions of Content Blocking Concepts Using Extended RealityInspired by the concepts of diminishing reality and ad-blocking in browsers, this study investigates the perceived benefits and concerns of blocking physical, real-world content, particularly ads, through Extended Reality (XR). To understand how users perceive this concept, we first conducted a user study (n=18) with an adblocking prototype to gather initial insights. The results revealed a mixed willingness to adopt XR blockers, with participants appreciating aspects such as customizability, convenience, and privacy. Expected benefits included enhanced focus and reduced stress, while concerns centered on missing important information and increased feelings of isolation. Hence, we investigated the user acceptance of different ad-blocking visualizations through a follow-up online survey (n=120), comparing six concepts based on related work. The results indicated that the XR ad-blocker visualizations play a significant role in how and for what kinds of advertisements such a concept might be used, paving the path for future feedback-driven prototyping.

Google is buying part of HTC's XR (extended reality) team for $250 million, along with a non-exclusive license for HTC XR IP. It's part of Google's effort to build out its Android XR platform, and feels a bit like when Google bought HTC's phone business to build out its Pixel phone brand. buff.ly/4jve9SC #Google #AndroidXR #ExtendedReality #VR #HTC

Engadget · Google buys part of HTC's Vive VR team for $250 millionDi Mariella Moon


Il nuovo numero di , rivista di e di riflessioni filosofiche sulle e sul , è incentrato sui concetti di , e . A partire e andando oltre le riflessioni di Walter sulla riproducibilità dell’opera d’arte, i contributi tracciano possibili percorsi di lavoro per l'estetica digitale.
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