I’m a WSJ-quoted business editor and content strategist for leading digital projects with four decades of experience. I use AI tools all the time now and it takes me longer than when I don’t use it. This LinkedIn rant is one of many lazy ‘Oh, I don’t do AI’ posts. #Technology #copywriting

I was driving past one of those self-storage unit places and their slogan was “secure, smart, simple storage solutions” and it struck as perfection for its purpose.

.#HowardGossage changed the nature of advertising whether you know who he is or not. And you should. We review #TheBookofGossage:

http://the-agency-review.com/book-of-gossage

#advertising #marketing #copywriting #business @brucebendinger

We have released a new Drupal module: Content First!

Our colleague @jorgetutor explains why we developed it and how to use it. If your site is evolving and you consider content to be a first-class citizen, this module may be a good addition!

https://metadrop.net/en/articles/content-first-module-tool-support-ongoing-content-workflows

Noticed this ad for Christopher Ward (in the latest issue of Variety) that compelled me to read the wonderfully written body copy! Then, I went down a rabbit hole of other CW ads (while trying to find out which agency is behind these ads) with brilliant headlines and copies! But I couldn't find the name of the agency.

The job of a marketer is to get their product or service noticed. So why does most #advertising avoid that at all costs? & what does that have to do with #naming? Everything, actually. We review #MerriamsGuidetoNaming:

http://the-agency-review.com/merriams-naming

An increasing number of copywriters describe themselves as content strategists. How many have done the work that genuine strategy entails? #copywriting #writing #content #ai #technology #skills #copywriter #career #training #contentdesign #contentstrategy #contentstrategist #uxwriter

Had a very insightful conversation about the limitations on AI with a marketing copywriter.

Her comment was that actually writing marketing materials is a small part of her job.

If it was just about writing something that persuades a customer to buy a product, it would be a cakewalk.

What takes time is the stakeholder management.

It's navigating conflicting and contradictory demands of different departments.

Legal wants to say one thing. Sales something different. Legal something else entirely.

There's higher-up managers who need their egos soothed.

There's different managers with different views about what the customers want and what their needs are.

And there's a big difference in big bureaucratic organisations between writing marketing collateral, and writing something that gets signed off by everyone who needs to.

She's tried using AI for some tasks, and what that typically involves is getting multiple AI responses, and splicing them together into a cohesive whole.

Because it turns out there's a big difference in the real world between generating a statistically probable output, and having the emotional intelligence to navigate humans.

I'm reading the web copy for this Linux OS and I feel the copywriter is talking straight to NDs. https://pop.system76.com/
#actuallyAutistic #adhd #AuDHD #Linux #copywriting

¿Por qué algunos hilos te enganchan y otros los abandonas al segundo tuit? Spoiler: No es la idea, es la estructura.Aquí tienes la técnica que hará que lean hasta el final: https://iadictodigital.com/estructura-fractal-escritura/
#blogging #Blogs #Escritos #Copywriting #Storytelling #Redacción #Escritura

Hahahahaha Excellent, contextual headline. Great job by the Chennai-based agency Be Positive 24. There are subtle cues in the background design and the name the client too

Streamline content publishing with Wordable! Export from Google Docs to WordPress seamlessly, saving time & ensuring perfect formatting. Try it now! #ContentMarketing #WordPress #SEO #Blogging #DigitalMarketing #Automation #Productivity #MarketingTools #ContentCreation #BusinessGrowth #OnlineMarketing #Entrepreneur #MarketingStrategy #SocialMediaMarketing #Copywriting #WebDevelopment #Freelancing #ContentStrategy #SmallBusiness #TechTools

https://sundusliban.com/content-management-system/?utm_source=mastodon&utm_medium=jetpack_social

How i found inspiration for copywriters - and everyone else in advertising - while reading mediocre copy.

https://martinbihl.com/business-thinking/advertising-awards-show-writing