#ScribesAndMakers 2504.17 — Marketing can be difficult. As a reader/viewer, what catches your interest and makes you want to buy? CW: The opinions are solely those of the author and don't reflect those of any marketeer or designer.
I am a golden retriever. Movement and color catch my eye. Squirrel!
I am also like a crow. What is the shiny thing??? Must. Have. It.
I am a baby. I've not seen that thing. Stare…
Recently, it's been authors writing about their work or their books that have made me buy. I like seeing the self-promotions, if they don't come at me like spam (or look like it). Thusly has mastodon marketed your books! I can't say whether I'm typical or whether I'm unique, but there you go.
If I'm browsing without aim in the bookstore, cover art and title play equally big roles. Your presentation doesn't have to be like all the others. I like the imaginative, the primitive, the abstract, and the non sequitur as much as I like the interesting hunk or princess on the cover doing the outrageous thing they're not supposed to be doing. A bit of abstract art on a shelf or the beautiful people will catch my eye. A puzzler title, or one of innuendo or doble-sentido, or stating the obvious forcefully will get me to think, though. Combined with the art, they will make me pick it up.
Not helpful, I know. No secret sauce recipes here. However…
AI art will cause me to place the book pages-forward, or hide it from view behind other books. Won't buy it! No I won't. If the publisher cheaps out, I'm assuming the author did, too.
[Author retains copyright (c)2025 R.S.]
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